Laura Richardson, Director of leading uPVC and aluminium fabricator TWR Group, discusses why installers should step out of their comfort zone.
We all find comfort in the familiar in our daily lives, of living in order instead of chaos and of sticking to what we know.
It’s no secret that installers are creatures of habit too, sticking to products and systems they have used countless times before.
While this approach might work for choosing a brand of silicone, it can be detrimental when it comes to expanding your product range. The reluctance to introduce new products could be hurting your business more than you realise.
At TWR, we have witnessed countless innovations come and go. However, few have caught my attention quite like AluSpace from Smart Systems.
This single-glazed, dedicated aluminium internal screen and door system is transforming interiors with its industrial aesthetic and versatile applications.
Yet, despite its growing popularity, many installers remain hesitant to add it to their repertoire.
I understand the apprehension. The thought of installing an unfamiliar product can be daunting. You might worry about damaging existing plaster walls or simply not having the expertise to install internal doors as efficiently as you do bi-fold doors.
This could make you hesitant; sticking to what you know makes sure you are very good at what you do, and you might think that adding a new product may rock that boat and how customers see your craftmanship, potentially damaging your reputation.
But these concerns should not hold you back.
I cast my mind back to 2012 when we launched into the aluminium bi-fold door market in partnership with Smarts. Many installers were wary then and lacking in confidence, having never fitted them before. Fast forward to today, and bi-fold doors popularity is well known. They have become a staple in many installers’ offerings and the same trajectory awaits AluSpace.
Its cutting-edge design and unparalleled versatility make it suitable for both commercial and residential projects while the system’s robust, yet sleek aluminium profile combines strength and durability with a refined aesthetic, complementing any architectural style. And, with autumn here bringing with it more internal jobs, the demand for AluSpace is set to soar.
At TWR Group, we understand that introducing a new product requires more than just supplying the materials and we want our customers to feel confident and well-equipped when working with AluSpace with technical support and fitting advice to our customers.
In fact, using our technical service will make the transition to fitting new products seamless, and we’ll make it seem like it is your 100th installation, rather than your first.
Remember, growth often lies just outside your comfort zone and staying ahead means being open to change. By adding AluSpace to your product range, you’re not just expanding your offerings, you will be offering a system that’s popularity is growing rapidly, and those who embrace it early will undoubtedly reap the rewards.
So, take the plunge and don’t let the fear of the unknown hold you back from offering your customers this gorgeous system.